About Birdie
At Birdie, we’re reimagining care for older adults. We’re building the technology that powers the future of home healthcare, empowering care teams with tools to deliver better, more dignified care, and enabling older people to thrive in their own homes for longer. Our all-in-one solution powers millions of care visits every month, equipping care providers with the tools they need to deliver exceptional, efficient care.

We’re not here to tinker at the edges. We’re here to radically transform a broken system. That’s why we’ve built an all-in-one platform that supported over 60 million care visits and enabled care for 116,000 individuals in 2025, and we continue to grow our impact. We’re scaling fast, but staying true to our purpose. That’s why we’re proud to be a B Corp, using business as a force for good. Founded in 2017, Birdie is backed by world-class investors like Index Ventures, Sofina and Omers. In 2023, we ranked #6 in the Deloitte Fast 50, making us one of the fastest-growing tech companies in the UK.

Your Mission
As a Sales Development Representative at Birdie, you’ll build relationships with home care owners through a unified all bound strategy, partnering with sales and marketing to engage high-value accounts across every channel. You’ll drive Birdie’s mission, to radically improve the lives of millions of older adults, by showing care agencies how our product enables smarter, preventative care delivery. You’ll join a team of ambitious and adaptable individuals, work closely with your Account Executive and report directly to our SDR Manager.

How You Will Contribute
Where it begins:
You will start your career in sales with our training program. You will learn the fundamental pipeline generation skills (calling, email copywriting, objection handling, social selling, etc.) and study the industry.

Systems and Processes:
Gain proficiency in our prospecting systems (HubSpot) and execute on a prospecting process by setting qualified Meetings and Opportunities through your use of phone, email, and social channels. Be proactive in finding opportunities and become a conduit between prospective clients and your sales executive.

Become a trusted advisor:
The care sector is riddled with challenges, and it needs strong leaders. You will become an expert in understanding our partners’ pains and in advising them on how Birdie can help.

Develop strong working partnerships:
Work closely with marketing, attend in-person events and use content to attain pipeline goals through tightly coordinated account-based sales efforts.

Achieve personal success:
Achieve personal and financial success by exceeding your quota of monthly qualified meetings. Put yourself in the driver seat as you navigate the trajectory of your career!

Professional Development:
You will have regular check-ins with your line manager and team to guide your growth. After gaining competency and consistently exceeding target, you will be eligible to promote in various directions.

Pathways:
Whether you want to go into a full sales role (account executive), management (team lead/ manager), a support role (customer success) or marketing, we can explore these options with you.

You’ll Thrive Here If...

• Have the ability to show curiosity, understand, internalise, and summarise others’ perspectives and engage appropriately.
• Have high emotional intelligence, you have the ability to show curiosity, understand, internalise, and summarise others’ perspectives and engage appropriately.
• Are a long-term thinking with the ability to overcome short-term challenges in pursuit of long-term success.
• Display assertive leadership and a strong commitment to excellence in your work. Be willing to challenge the status quo.
• Have a clear understanding of concepts with an exceptional ability to distil learnings eloquently in verbal and written communication.
• Are excited to join us in our London office three days per week.

The Interview Process

• 1. Talent Team Screener - Learn more about the role & Birdie and tell them about you.
• 2. In-Office Interview Day - Join us in our Waterloo HQ for a group interview session where you'll meet with our leadership team, some of our sales leads & our AE team.

What You’ll Get From Us
Compensation

• Competitive base salary, reviewed against benchmarks annually
• Generous stock options - because we’re building this together
• Bi-annual performance cycles with individual compensation reviews

Learning & Growth

• Annual personal learning budget and access to training, coaching and mentorship
• Time and space for growth - you set your development goals, we back them

Flexible Working

• Hybrid working - 3 days per week from our London based HQ
• Budget to set up your home workspace
• Regular in-person meetups, socials and offsites

Time Off

• 33 days holiday (25 days + public holidays)
• Extra day off on your birthday (use it whenever you like!)
• Company shutdown between Christmas and New Year
• 2 volunteering days each year to give back to causes that matter

Family-first Policies

• Industry leading paid primary and secondary caregiver leave
• 5 paid days for fertility treatments for those who need it
• Private health insurance with AXA
• Wellbeing perks via Happl (gym discounts, mental health support, and more)

Other Perks

• Cycle to work scheme
• 4% employer pension contribution when you contribute 5% (UK)
• A deeply human, radically transparent culture

We’re committed to building a diverse team and inclusive culture. That means creating a hiring process that gives everyone a fair chance regardless of background, identity or lived experience. Need adjustments or support during the application process? Let us know. We’re here to help.