Bruker
Sales Representative
Sales Representative
Posted 2 weeks ago
United KingdomPermanentRemoteFull-TimeSenior
Posted 2 weeks ago
Description
About Bruker
Bruker is enabling scientists and engineers to make breakthrough post-genomic discoveries and develop new applications that improve the quality of human life. Bruker’s high performance scientific instruments and high value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular, and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity, and customer success in post-genomic life science molecular and cell biology research, in applied and biopharma applications, in microscopy and nanoanalysis, as well as in industrial and cleantech research, and next-gen semiconductor metrology in support of AI.
To promote and sell our cutting-edge equipment to potential users in academia, governmental institutions and various industries, to maintain or improve BBIO market position, and to follow all policies and legal regulations. Products will come from the BioSpin range of Magnetic Resonance instruments such as NMR, EPR, TDNMR and related accessories, software solutions and service agreements.
Responsibilities
Required Qualifications
Hard skills
Bruker is enabling scientists and engineers to make breakthrough post-genomic discoveries and develop new applications that improve the quality of human life. Bruker’s high performance scientific instruments and high value analytical and diagnostic solutions enable scientists to explore life and materials at molecular, cellular, and microscopic levels. In close cooperation with our customers, Bruker is enabling innovation, improved productivity, and customer success in post-genomic life science molecular and cell biology research, in applied and biopharma applications, in microscopy and nanoanalysis, as well as in industrial and cleantech research, and next-gen semiconductor metrology in support of AI.
To promote and sell our cutting-edge equipment to potential users in academia, governmental institutions and various industries, to maintain or improve BBIO market position, and to follow all policies and legal regulations. Products will come from the BioSpin range of Magnetic Resonance instruments such as NMR, EPR, TDNMR and related accessories, software solutions and service agreements.
Responsibilities
- Establish, develop and maintain business relationships with current and prospective customers in the assigned region to generate new business for the NMR and EPR product lines.
- Meet or exceed defined sales volume targets
- Qualify potential sales leads by discussion with customers (in-person and remote) and understanding their needs
- Conduct telephone calls and in-person visits to communicate latest product offerings via presentations and other communication media. Arrange for product demonstrations with Product Specialists as necessary.
- Produce clear and effective written proposals and quotations using company provided quoting tools; maintain quoted prices within pre-defined pricing matrix; negotiate contract terms and conditions within company guidelines.
- Contribute to marketing activities such as advertisements and sales campaigns
- Attend exhibitions, seminars and conferences, locally and abroad
- Maintain all sales related information in the company’s CRM (SalesForce.com) on an up-to-date basis, including leads, accounts, opportunities, and sales funnel management.
- Focus attention on key accounts and provide feedback and competitive intelligence to marketing, sales, service and others as appropriate.
- Remain informed of product applications, technical services, market conditions and competitive activities through multiple sources, including pertinent documentation.
- Maintain detailed knowledge of company and competitor products
- finding new customers in industry and academia/governmental institutions using a variety of tools ranging from personal networking to internet searches
- Analyze territory trends and identify growth areas. Provide business reports and market analysis to Sales management
- Act as a Sales ambassador to support and train junior sales colleagues
- Support cross‑selling initiatives.
Required Qualifications
- Bachelor’s/Master’s degree in Chemistry, Biology, Physics or related discipline.
- Typically 5+ years experience in scientific/technical equipment sales.
- Ability to maintain valid passport and flexibility for extensive travel in the assigned territory
- Valid Driver License in good standing, issued by resident state or governing location.
Hard skills
- Good knowledge of Magnetic Resonance products (NMR/EPR) and their related applications
- Demonstrated success managing complex opportunities and negotiations.
- Ability to work independently on routine tasks.
- Works independently on diverse scope problems requiring evaluation of multiple factors and creative sales strategies.
- Manages moderately complex, high-visibility, or strategically important accounts.
- Enhances internal and external networks; may advise others on difficult customer situations.
- Exercises independent judgment; work is reviewed at critical milestones.

