Senior Marketing Specialist

For nearly 75 years, Charles River employees have worked together to assist in the discovery, development and safe manufacture of new drug therapies. When you join our family, you will have a significant impact on the health and well-being of people across the globe. Whether your background is in life sciences, finance, IT, sales or another area, your skills will play an important role in the work we perform. In return, we’ll help you build a career that you can feel passionate about.

Job Overview
Are you an experienced Marketing Specialist, with a track record of working in Life Sciences? Have you got the desire to improve health and lives? Charles River Laboratories are on the lookout for a Senior Marketing Specialist to join their Research Models and Services (RMS) function on a full-time, permanent basis. Working remotely, you’ll play an integral role in the execution of digital and outbound marketing programs to drive awareness and demand for the RMS business. This position is responsible for collaborating across several departments to gain insights in order to develop and execute marketing campaigns that promote and drive demand for our products.

What you’ll be doing:

• Develop and execute digital marketing campaigns aligned to business goals for the RMS portfolio to drive product/service awareness, promotions, education, and sales, and provide feedback on ROI
• Develop and execute targeted outbound lead generation programs to generate prospects and marketing qualified leads, and manage response flow/routing.
• Lead engagement with first-touch clients through the implementation of automated cadences, engagement studios, autoresponders.
• Identify opportunities and execute campaigns to increase pipeline conversion rates and velocity from prospect to MQL to SQL and opportunity through persona-based nurture campaigns. Compile and present campaign results and insights to managers, marketing team, and stakeholders.
• Develop webinar, in-person event, field/account-based marketing (ABM) activities, and online seminar marketing strategies and promotional materials across varied channels. Collaborate with event specialists as needed.
• Utilize data mining and lead generation software tools, publication reports, lead lists, LinkedIn, etc. to find and contact prospective new targets.
• Support monitoring of inbound Leads and routing to BDE team as required; includes leads generated from the Charles River website, events, Maestro, and other platforms (Scientist.com, Science Exchange).
• Manage channel content for organic and paid social and other paid media.
• Monitor, optimize, and develop web content to advance GEO/SEO visibility and ranking (i.e. product and service landing pages, collateral pages, thought leadership content)
• Independently and through collaboration with internal teams, research target audiences and industry competitors to identify positioning/differentiation opportunities, cross-reference keywords, and identify content/concepts that will inform strategic content decisions.
• Work within the CRM database to maintain updates to lead and sales stages, marketing statuses, and customer intelligence data.
• Maintain a working knowledge of all company product lines with more in-depth knowledge of business segment that is being supported.
• Ensure a competent and professional image to the customer and an accurate portrayal of business strategies both on the phone, email and at customer events.
• Utilize SFDC, Pardot and our marketing KPI Dashboard to monitor performance, evaluate effectiveness, quantify ROI and optimize for future projects.
• Where needed monitor datamining platforms (eg. Scileads) and set up alerts for key target persona companies and execute initial outreach as required. Triage responses to the sales team.
• Collaborate with Product Management to research and develop Lead gen projects/campaigns for target products and client segments.
• Collaborate across marketing, sales, and subject matter experts to engage and help develop persona-based and account-based marketing campaigns in the various customer segments to nurture new and existing clients.

Requirements and Profile
Education and Experience:

• Bachelor’s degree (B.A /B.S.) or equivalent in biological sciences, marketing, business, or related discipline.
• 3-5 years related experience in marketing or communications. An equivalent combination of education and experience may be accepted as a satisfactory substitute.
• Previous experience within a life science environment (e.g., biotech, pharmaceutical, preclinical drug development, CRO, or lab) required.
• Exceptional written and verbal communication, with deep channel specific writing expertise and a strong attention to detail
• Have a strong eye for copy that converts
• Commercial awareness partnered with a creative mind, strong strategic thinking and excellent analytical skills
• Excellent organizational, time management, and problem-solving skills
• Ability to work well under deadlines and pressure and adapt to a fast-paced and ever-changing digital communication landscape

Technical Skills

• Knowledge in drug discovery and/or research animal model industry
• Strong knowledge of digital marketing channels, best practices, and tactics, including SEO/GEO, paid media, video, and social media.
• Experience in market research and voice of customer methods.
• Strong understanding of customer journeys and how to plan for and analyze success metrics across the marketing channels and stages of that journey.
• Demonstrable experience in marketing data analytics and tools.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, CRM)
• Strong Salesforce experience
• Canva experience a plus

At Charles River Laboratories, we recognize and recruit all talent. We are a company committed to fostering a sense of belonging and work daily in this direction.