About Eucalyptus
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care.

How we think about marketing
At Euc, marketing is about capturing attention and turning it into real growth. We're not here to chase vanity metrics. We move fast. Creative wins, speed matters, and data is our compass. We focus on outcomes, not channels.

What's next?
We're entering one of our most ambitious chapters yet. Over the next 12 months we're scaling our existing international markets (Germany, Canada, Japan) and launching Juniper into new ones. We're hiring a Head of Creative, International to own and scale that engine across our international markets. You'll oversee both the creative strategy and the production system, working through a lean team of creative strategists and a managed bench of freelancers and agencies.

About the role
You'll own the international creative engine end to end: the ideas and the system that ships them. This is a hands-on leadership role where you'll set the creative direction and run the system that delivers it across multiple markets at once. Your biggest priority is the production engine, managing the team and partners so creative comes back on time and on brief.

Key Responsibilities

• Own creative strategy and production across international markets, managing the concepts and the operational machine.
• Lead a lean team of creative strategists who act as market leads alongside local Growth Leads.
• Build, manage, and scale a bench of freelancers, agencies, and production partners.
• Own the briefs and strategy for each market and channel (Meta, TikTok, YouTube, organic).
• Adapt and run the production system, building on workflows proven in UK and Australia teams.
• Ensure creative quality across markets, maintaining brand and regulatory standards.
• Partner with Performance and Product Growth to align creative with data insights.
• Stay close to platform trends, cultural shifts, and competitor creative.

About you
You're a creative leader who has owned both the strategy and the production of performance creative. You think in ideas and in operations, and you're as comfortable shaping a brief as you are scheduling a shoot across multiple markets.

• 6+ years in creative strategy, creative production, or creative operations.
• Track record of building and running a high-volume creative engine for paid social.
• Experience managing freelancers, agencies, and production partners.
• Strong creative judgment and systems builder's instinct.
• Performance-literate with the ability to read creative performance data.

Perks and benefits

• Hybrid working (3 days a week in our Old Street office)
• Annual professional development budget
• Equity options so you share in our growth
• 25 days holiday plus bank holidays
• Wellness allowance
• Enhanced parental leave (20 weeks paid for primary carers)
• Fun, frequent socials
• Your own MacBook, setup, and Euc swag

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process.