About Eucalyptus
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care. Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness. Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians.

About the role
This role sits at the intersection of performance marketing, creative strategy, community building, and campaign operations. You’ll support the day-to-day management and optimisation of Juniper’s creator partnerships programme, develop and optimise creative briefs and conceptualise scroll-stopping organic creator campaigns. You’ll be helping us scale a highly nuanced and strategically important channel within a regulated healthcare category.

What you'll do
Creator Campaign Management

• Manage and conceptualise end-to-end creator campaigns across Paid and Organic Growth
• Coordinate creator onboarding, briefing, approvals, timelines, and delivery
• Ensure campaigns launch on time and align with wider marketing calendars
• Support UGC campaign management and creator sourcing

Creator Communication & Relationship Management

• Act as a day-to-day contact for creators and talent managers
• Build strong long-term relationships with creators, ambassadors, and partners
• Support creator education and brief comprehension
• Manage creator feedback loops and approvals

Brief Development & Creative Support

• Translate strategic direction into creator-facing briefs
• Support development of high-performing creator concepts across TikTok, Instagram, YouTube, and Substack
• Collaborate closely with Paid Growth and Creative teams to optimise messaging

Organic Growth & Community

• Support the rollout of Juniper’s organic creator and ambassador strategy
• Help source creators aligned to Juniper’s brand positioning
• Support community-led initiatives, creator events, and brand activations

Performance Monitoring & Reporting

• Monitor creator campaign performance and flag optimisation opportunities
• Support weekly and monthly creator scorecarding to ensure adherence to CAC targets
• Track delivery against KPIs and maintain reporting systems (Motion, Notion, CreatorIQ)

Operations & Workflow Management

• Support implementation of scalable creator systems and processes
• Maintain campaign trackers and creator hubs
• Coordinate contracts, deliverables, usage rights, and approvals

About you
Experience:

• 3–5 years of influencer marketing or talent management experience
• Established and extensive network of managers/agents or Influencer contacts
• Strong negotiating skills and management of individual campaign budgets well into the six figures
• Analytical mindset with strong experience evaluating content performance metrics

Skills:

• Excellent project management and organisational skills
• Strong understanding of TikTok, Instagram, Meta campaigns and creator culture
• Commercially minded with strong attention to performance metrics
• Comfortable taking ownership in a highly-regulated healthcare environment

Why join Eucalyptus?

• Be an owner – Your own stake in the business with our employee options program
• Invest in your growth – Annual development budget plus 3 days of professional development leave
• Work flexibly – Hybrid setup with 3 days a week in our Old Street office
• Support your well-being – Private health insurance through Vitality or wellness allowance
• Take time off – 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks a year

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings.