Head of Product

Evaro is building the digital infrastructure for the future of accessible healthcare. At the centre of that is the Patient eXperience Engine (PxE) — the product platform that takes a patient from first click through to ongoing care, seamlessly and safely.

Today, PxE exists as a collection of applications and services that work but lack coherence. The vision is clear. What we need is a Head of Product who can turn that vision into reality — defining the experience architecture, evolving the platform, and building the product function that delivers it.

We're hiring a Head of Product to own the realisation of PxE, lead conversion performance across the patient funnel, and build a high-performing product team that sets the standard for how Evaro operates.

About the Role
This is a hands-on product leadership role with three core accountabilities:

• Patient Experience Engine (PxE): You'll define the experience architecture and product model for PxE — how a collection of disparate systems consolidates into a coherent, scalable platform. You'll own end-to-end patient journey design from landing to consultation, prescription to fulfilment, and ongoing care.
• Conversion performance: You'll lead conversion optimisation across the patient funnel as a shared discipline with Marketing and Category Management. That means using data to diagnose where patients struggle, running structured experiments to validate hypotheses, and driving measurable improvement.
• Product team culture: You'll transform the product function from its current state — immature, reactive, escalation-heavy — into a team defined by accountability, autonomy, and proactive communication. You'll have around five to six direct reports: product managers and UX/UI designers.

Strategy is set at Executive level by the CPxO. Your role is to design and evolve the PxE to deliver that strategy through scalable digital journeys. You'll have significant agency in how that happens — our P&E Operating System is deliberately designed to be co-developed by the Head of Product and Head of Engineering as they take ownership.

At Evaro, Product Managers operate as Product Builders, not backlog managers or coordinators. They own problems end-to-end, make trade-offs with incomplete information, partner deeply with engineering and clinical teams, and take accountability for outcomes after release. You'll set what "good" looks like and hold the team to it.

What You'll Do
PxE and experience architecture:

• Define the experience architecture and product model for PxE.
• Own patient journey design and optimisation across the full funnel.
• Translate category, commercial, and clinical requirements into product solutions that balance immediate needs with platform scalability.
• Establish UX architecture and interaction patterns that scale as new categories launch.
• Address significant UX and product debt inherited from current state.

Prioritisation and platform evolution:

• Prioritise patient-facing product work within the strategic framework set by the CPxO and Senior Leadership Team.
• Drive the evolution of PxE toward a platform model where cross-functional teams deliver independently.
• Partner with the Head of Engineering on capacity allocation between product features and technical priorities.
• Maintain a 6-12 month product roadmap and communicate proactively when priorities shift.

Conversion and performance:

• Lead conversion performance across the patient funnel in partnership with Marketing and Category Management.
• Use available data and analysis to understand where patients struggle and why.
• Run structured experiments to validate hypotheses and measure impact.
• Set and monitor product KPIs.

Team leadership and culture:

• Build and lead a high-performing product team spanning PM and UX/UI design.
• Set clear expectations for ownership, quality, and proactive communication.
• Manage performance, development, and progression.

UX and design leadership:

• Lead the UX design capability within Product.
• Set standards for UX architecture, interaction patterns, and design system usage.
• Ensure designers are embedded in delivery, not operating as a separate service function.

Stakeholder communication:

• Act as the primary product interface with clinical, commercial, and operational stakeholders.
• Translate category needs into product solutions while managing expectations on feasibility and timing.
• Partner with Marketing on conversion strategy and campaign alignment.

Decision Rights
You own (decide independently):

• UX/UI design decisions, user flows, and interaction patterns within PxE.
• Prioritisation of patient-facing product work within the strategic framework.
• Trade-off decisions between speed, quality, and scope.
• Team structure, ways of working, and operating model within Product.
• Experimentation priorities.

You recommend (propose, CPxO or joint approval):

• Product roadmap priorities (CPxO has final approval).
• Capacity allocation between product and technical priorities (joint with Head of Engineering).
• Significant changes to team size or composition.

Requirements
Essential:

• Proven experience leading product teams delivering consumer-facing digital products, including direct management of product managers and designers.
• Strong understanding of UX design, service design, and digital product experience architecture.
• Demonstrated ability to translate ambiguous or conflicting business requirements into clear product priorities.
• Experience owning conversion performance and using data to diagnose friction and drive improvements.
• Track record of building team culture: shifting ways of working, embedding accountability, improving cross-functional collaboration.
• Ability to work effectively with engineering leadership — credible on technical feasibility, able to navigate prioritisation trade-offs.

Preferred:

• Experience in regulated digital services.
• Experience working in organisations with significant UX or technical debt.
• Experience with platform or system design: building scalable, configurable products that serve diverse use cases.
• Familiarity with accessibility standards (WCAG) and regulatory requirements relevant to healthcare.

Location: This is a full-time permanent role. Office-based in Norwich, five days a week initially.

Evaro builds technology that makes healthcare more accessible. Our platform enables brands to integrate digital health services with minimal friction, supporting 13.5 million patients across NHS and private healthcare services in the UK. We are an equal opportunities employer.