LET'S MAKE THE NHS THE MOST ADVANCED HEALTHCARE SYSTEM IN THE WORLD 💙

The world’s best healthcare, for free. It's not a new idea, it's called the NHS. But the largest healthcare provider is fundamentally broken. So we’re on a mission to fix it with technology that actually works.

We love the NHS because it’s accessible to all, free at the point of delivery and employs millions up and down the UK. But we've all read the headlines. It's under intense pressure with rising costs, GP strikes, budget uncertainty and an ageing population. Which means longer wait times, fewer appointments and lower quality care for the people who need of it most. The NHS is beautiful, but broken.

The largest cost (£66bn+) is staff, who spend a ridiculous amount of time on mundane admin. 35% of NHS staff are employed to complete administrative work all day, every day. And that's where we're making a difference.

We're focused on relentlessly automating repetitive processes within the NHS. And we’ve had great early success. Our first product, Automated Registrations, is already used by 24% of GP practices in England. With this wedge in the market, we're now building more powerful tech that unlocks access to healthcare for the entire nation.

OUR PRINCIPLES

• Care deeply
• Work hard
• Be your word
• Trust in radical truth and transparency
• Do your life's best work
• Find the fun

FOUNDING GROWTH MARKETER

MISSION STATEMENT
Healthtech-1 exists to unlock appointment access in the NHS. To get there, we need to put our products in front of GP practices, fast. We’re already in a quarter of GP practices in England and we’re not slowing down!

As Founding Growth Marketer you’ll be an essential part of the growth team. We’re currently dependent on outbound activity from the sales team. But if we’re truly going to make a positive impact on the NHS and do it fast you need to help us turn the tables and make inbound leads a core channel. Doing so you will radically transform our growth. We would like you to initially focus on 2 marketing channels: content distribution and community, before moving onto other channels.

Over time you’ll have the agency to create the growth marketing playbook that takes us to 100% of the country. This is a founding role. As we grow, so does this function, and so does your remit. You’ll have the opportunity to build and lead a team.

OBJECTIVES & KEY RESULTS IN YOUR FIRST 3 MONTHS

• Generate 100 leads per month
• Run 5 experiments
• Set up accurate measurement and attribution
• Growth team grade your handover process as 5/5
• Nurture an engaged community of 100 by running 3 high impact events

PROJECTS AND MILESTONES IN YOUR FIRST 3 MONTHS
BY MONTH 1: GET THE LAY OF THE LAND & IMPLEMENT QUICK WINS

• Understood our context, our current state, and where the biggest opportunities are
• Audited our existing marketing activity
• Built a strategy for nurturing leads using content marketing
• Set up attribution tracking
• Landing pages and website conversion improving with measurable uplift
• Identified and implemented 3 quick wins
• Generate 25 leads from channel 1

BY MONTH 2: DOUBLE DOWN ON SIGNALS AND START THE 2ND CHANNEL

• Built a strategy for community and events
• Identified and implemented 3 quick wins for this channel
• Launched a referral or ambassador programme
• Hosted at least one community-building touchpoint
• Generate 50 leads from all channels
• Reporting is easy and accurate

BY MONTH 3: SCALE YOUR CHANNELS

• Built automations that help you increase activity in both channels
• Grow both channels to national coverage
• Planned a quarter of community events
• Generate 100 leads from all channels

YOU FULLY OWN:

• Your north star metric (qualified leads generated) and reporting
• Email campaigns
• Paid channels
• Content distribution
• Community & events
• Website optimisation
• Consistency with brand and tone of voice consistency

YOU DO NOT OWN:

• Video content creation
• Product decisions
• Sales execution

REQUIRED EXPERIENCE

• A generalist - you've optimised multiple channels before
• Analytically sharp - you set up proper measurement and make data driven decisions
• Experimental mindset - you form hypotheses and test them cheaply
• Entrepreneurial - startup or founder experience is a plus
• A ‘real’ person - you’re a great communicator and connect with NHS staff
• Transparent - you share what's working and flag what isn't

NICE TO HAVE EXPERIENCE

• Experience marketing to a professional or practitioner audience
• Run a referral or ambassador programme before
• Hands-on experience with paid marketing
• Built marketing automations

A BIT ABOUT US
Office: Our office is within a GP practice in London. This is our unfair advantage.
Work Mode: 3-5 days in the office. We highly prioritise in-person communication and prefer candidates who want to work 4+ days a week in the office. Our anchor days are Mon, Tues and Fri.

BENEFITS

• Paid volunteer days
• Team socials every 8 weeks
• Learning budget of £250 annually
• Homemade breakfast and lunch provided in-office
• Health and fitness budget of £60 per month
• Additional 7 days of paid leave for meditation
• Choice of operating systems and hardware
• Generous sick leave and mental health leave
• Annual team holiday
• Local living benefit: £5,000 if you live within a 30-minute walk, or £2,500 within a 30-minute bike
• Late-working expenses for dinner and travel

We are purposeful about building a company that is inclusive of all people; from race, religion, sex, sexual orientation, gender identity, age, neurodiversity, disability, colour, and national origin.