Heidi
Senior Sales Manager – Mid Market & SMB
Senior Sales Manager – Mid Market & SMB
Posted 1 month ago
LondonPermanentHybridFull-TimeLead
Posted 1 month ago
Description
WHO WE ARE
In 18 months, Heidi has given back more than 18 million hours to clinicians - supporting 73 million patient visits across 116 countries and 110+ languages. Today, more than two million visits every week are powered by Heidi worldwide. We're building the world's best AI Care Partner - working with clinicians before, during, and after every visit. Founded by clinicians, built by clinicians, engineers, designers, scientists, creatives and mathematicians — all working toward one shared purpose: to strengthen the human connection at the heart of care.
WHY THIS ROLE EXISTS
We turned on the taps of PLG - and clinicians showed up. Now we have a much bigger opportunity, turning that clinician love into organisation-wide adoption. And it’s not just about Ambient Voice Technology (AVT):
THE ROLE
You will lead our Mid-Market & SMB business across UK&I, owning Primary Care SMB (AEs + SDRs) and Private Market Mid-Market & SMB (AEs, SDRs, BDRs). This is primarily a new business role, but in reality it’s: land → expand → scale. You are not just running a team. You are building the system the team runs on, this includes playbooks, structure and standards.
WHAT YOU’LL OWN AND ARCHITECT
WHAT YOU’LL NEED
WHAT MAKES SOMEONE EXCEPTIONAL IN THIS ROLE
WHY YOU SHOULD JOIN HEIDI
Heidi’s Commitment to Diversity, Equity and Inclusion: Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.
In 18 months, Heidi has given back more than 18 million hours to clinicians - supporting 73 million patient visits across 116 countries and 110+ languages. Today, more than two million visits every week are powered by Heidi worldwide. We're building the world's best AI Care Partner - working with clinicians before, during, and after every visit. Founded by clinicians, built by clinicians, engineers, designers, scientists, creatives and mathematicians — all working toward one shared purpose: to strengthen the human connection at the heart of care.
WHY THIS ROLE EXISTS
We turned on the taps of PLG - and clinicians showed up. Now we have a much bigger opportunity, turning that clinician love into organisation-wide adoption. And it’s not just about Ambient Voice Technology (AVT):
- Heidi Scribe → our entry point
- Heidi Comms → patient interaction and workflow
- Heidi Evidence → trusted clinical decision support
- Heidi Remote → hardware that removes the need for a phone
- Next: agentic workflows that automate entire parts of care delivery
THE ROLE
You will lead our Mid-Market & SMB business across UK&I, owning Primary Care SMB (AEs + SDRs) and Private Market Mid-Market & SMB (AEs, SDRs, BDRs). This is primarily a new business role, but in reality it’s: land → expand → scale. You are not just running a team. You are building the system the team runs on, this includes playbooks, structure and standards.
WHAT YOU’LL OWN AND ARCHITECT
- Sales process and methodology (MEDDPICC, Command of the Message, or custom)
- Segment-specific playbooks (SMB vs Mid-Market)
- Territory design (with Head of Sales + RevOps)
- Tech stack and tooling
- AI enablement across every stage of the sales process
- Hiring plan and team structure
- Build and run both inbound and outbound pipeline engines
- Own pipeline creation → conversion → expansion
- Work closely with Marketing to build events and partnerships playbooks
- Stay close to deals — especially the biggest and most strategic
- Coach your team relentlessly to improve performance and outcomes
WHAT YOU’LL NEED
- You’ve operated in both high-velocity and more complex, multi-stakeholder sales environments
- Strong experience managing pipeline, forecasting, and conversion
- A clear point of view on sales methodology
- A passion for coaching and developing people
- Comfort operating in a fast-moving, ambiguous environment
- Strong collaboration across Marketing, CS, Product, RevOps, and Enablement
- Technical curiosity - you understand APIs, integrations, and customer workflows
WHAT MAKES SOMEONE EXCEPTIONAL IN THIS ROLE
- You are obsessed with developing your team and performance - especially through AI
- You can introduce and coach enterprise-grade rigour without slowing the team down
- You care deeply about how healthcare actually works
- You’re hands-on — you help close the biggest deals and take zero credit
- You run a “playbook company” style process without the toxicity
- You lose sleep thinking about how to improve performance using AI
WHY YOU SHOULD JOIN HEIDI
- Real product momentum. We’re not trying to generate interest, we’re channeling it.
- Equity from day one. When Heidi wins, you win.
- Unmatched impact. Play a pivotal role at a critical growth moment.
- Work alongside world-class talent. Join a team of operators and builders who’ve scaled unicorns.
- Global reach. Help shape our international expansion.
- Growth and balance. Enjoy a personal development budget, dedicated wellness days, and subsidised gym membership.
- Flexibility that works. A hybrid environment, with 3 days in the office.
Heidi’s Commitment to Diversity, Equity and Inclusion: Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. We're proud to be an equal opportunity employer and welcome all applicants as we're committed to promoting a culture of opportunity for all.

