Product Manager (Branded Generics) | Rx Marketing
Location: Reading
Work Type: Full-time (Hybrid)

About The Role:
As a Product Manager for Branded Generics within the Rx Marketing team, you will play a pivotal role in developing and executing brand strategies that drive portfolio growth and achieve Net Sales targets. Collaborating closely with cross-functional teams and external partners, you will ensure high-quality, compliant campaigns and materials that align with STADA’s values: Agility, Integrity, Entrepreneurship, and One STADA.

How You Will Make An Impact:

• Develop and implement brand plans for Branded Generics portfolios, ensuring alignment with commercial objectives and KPIs.
• Analyse financial data, market trends, and competitor activity to optimise brand performance and strategy.
• Plan and execute integrated marketing campaigns, managing the creation and approval of promotional and non-promotional materials.
• Ensure compliance with the ABPI Code of Practice and internal approval processes.
• Support field teams with tools, materials, and brand training to enhance execution and customer engagement.
• Collaborate with sales, market access, and supply chain teams to align initiatives with market demands.
• Manage external agencies to deliver high-quality assets on time and within budget.
• Apply strong project management skills to meet timelines, budgets, and deliverables.

What Makes You A Great Fit:

• Education: Degree in business or life sciences; ABPI qualification preferred (or working towards).
• Experience: A foundation in an Assistant Brand Manager/Marketing Executive role or as a recent Brand Manager, ideally within pharmaceutical marketing.
• Knowledge: Familiarity with brand planning, NHS structure, ABPI compliance and prescription medicines markets (Bone Health experience is a plus).
• Skills: Strategic thinking, project management, operational focus, numeracy, analytical abilities, and strong communication skills (written and verbal).

How We Care for You

• Competitive salary, car allowance and annual bonus scheme.
• Salary Sacrifice Pension Scheme offering 8% employer contribution rates.
• Hybrid working – we spend three days of your choice in the office, with the remaining days working at home.
• 25 days of annual leave plus bank holidays with the potential to buy up to 5 additional days.
• Health cover benefits
• Free winter flu jab.
• Wellbeing support through our Employee Assistance Programme and KYAN Wellbeing – offering free coaching and counselling services for you and your family.
• Cycle to Work Scheme.
• Enhanced Family Leave.
• Plus, many more employee benefits & celebration events.