Job Description
This is an exciting opportunity to be a part of the Team launching innovative breakthrough treatments for Cystic Fibrosis patients. The Senior Marketing Manager position is responsible for developing and executing UK/Ireland Marketing plans for several in-line CF medicines. This would include all elements of commercial product management and working with a cross functional team to deliver successful achievement of agreed objectives.

Key responsibilities

• Lead the UK/Ireland marketing activities for 5 in-line products including our latest medicine launched recently
• Lead planning, development and approval of key programs and materials in close collaboration with cross functional teams including peer-to-per programme
• Lead brand planning exercise and ensure all year-round monitoring of plan
• Identify knowledge gaps and information needs and then implement market research to answer these
• Develop and implement the UK/Ireland omnichannel strategy and deliver progress against our digital maturity targets in the affiliate.
• Develop the UK/Ireland congress strategy, promotional tactics and engagement plans at key International, regional and local meetings
• Manage line extensions and launch-readiness meetings and tracker
• Communicate effectively with cross functional team to ensure implementation of launch plan
• Manage and maximize brand budget and develop / track KPIs for all key projects
• Manage budget for all assigned projects
• Contribute to a number of other EU & global marketing efforts including, but not limited to: lifecycle management and global brand development.

Education
A Bachelor's degree in marketing, business and/or a science discipline or equivalent qualifications.

Skills & Experience:

• Significant experience in the specialty pharmaceutical and/or biotech industries; comprised of at relevant marketing, demonstrating progression of responsibility.
• Results oriented and excellent analytical, communication and collaboration skills.
• Orphan drug / rare disease experience preferred
• Demonstrated excellence in strategic & tactical implementation and project planning.
• An entrepreneurial spirit and ability to develop creative solutions to complex problems.
• Proven ability to work effectively as part of highly matrixed, cross functional team
• Proven ability to meet deadlines on multiple projects
• Proven ability to work with outside business partners and vendors
• A strong understanding of the UK legal and regulatory environment
• Ability to work independently and make decisions with occasional consultation from supervisor is critical
• Willingness to travel within Europe as required

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.