GEO Content Specialist

Location: London
Working Pattern: Hybrid – 2 days per week in the Vitality London Office. Full time, 37.5 hours per week.
Contract Type: Permanent
Salary: £Competitive + Bonus + Benefits

About The Role
You’ll take the lead in shaping how our brand shows up across search and emerging AI platforms, owning, scaling and optimising high-value GEO content clusters that build lasting authority and trust. Combining editorial judgement with AI-enabled production, you’ll create high-quality, high-volume content that delivers real impact, grounded in SEO best practice, EEAT principles and established topic expertise.

Key Actions

• Take ownership of end-to-end GEO content cluster strategy within agreed topic areas, acting as the editorial lead and partnering closely with channel managers and editorial specialists across audiences
• Plan and deliver pillar-led content clusters (guides and supporting articles) that align with SEO frameworks, search intent and existing topic authority
• Ensure every piece of content reflects strong EEAT principles, bringing in expert input, evidence-led insight and clear editorial oversight
• Use AI tools thoughtfully to support your workflow, accelerating research, drafting and repurposing while maintaining high editorial standards and quality control
• Commission and manage multimedia content, including video explainers, to strengthen visibility across on-site and off-site channels
• Expand the reach of your content through syndication and distribution across platforms like Reddit and other relevant communities
• Continuously optimise and refresh content clusters to improve GEO performance, reduce duplication and deepen topical authority
• Collaborate with SEO, editorial, social (video) and subject matter experts to ensure your work is consistent, accurate and strategically aligned

What do you need to thrive?

• Strong editorial background with experience in SEO led or topic cluster content strategies
• Proven ability to manage complex content ecosystems rather than one off articles
• Excellent understanding of EEAT, authority building and trust signals in modern search
• Comfortable using AI tools to scale production while maintaining editorial standards
• Experience working with video, multimedia or social first content formats
• Highly organised, strategic thinker with clear editorial judgement and ownership mindset

So, what’s in it for you?

• Bonus Schemes – A bonus that regularly rewards you for your performance
• A pension of up to 12%– We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance – With its own set of rewards and benefits
• Life Assurance – Four times annual salary

At Vitality, we’re committed to diversity and inclusion because it’s good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.