About Elder

Elder operates a marketplace connecting families to vetted, self-employed carers across Great Britain. The platform offers personalised alternatives to care homes through live-in, respite and visiting care, with access to over 6,000 qualified carers and services arranged within 24 to 48 hours. Families use intuitive tools to manage schedules and communicate with dedicated support teams. The company serves older people who want to remain in their homes while receiving necessary support, and families who coordinate care. By enabling individuals to choose their own carers and retain control over daily routines, Elder preserves independence and dignity during later life while delivering care at 35% lower cost than traditional services.