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Barchester Healthcare

Senior Marketing Executive - Offline Marketing

LondonPermanentHybridFull-TimeSenior
£38,000 - £ 38,000

Posted yesterday

Description

Senior Marketing Executive - Offline Marketing
Location: London Head Office 3rd Floor The Aspect, London, EC2A 1AS
Pay: £38,000
Hours: 40.00
Type: Permanent
Shift: Days
Posted: 16 June 2026
Expires: 3 July 2026

Barchester’s Central Marketing team have an exciting opportunity for a Senior Marketing Executive to join our expanding team. Reporting to the Campaign Manager, we are looking for an experienced, customer-focussed individual with expertise in offline marketing and experience working within a corporate environment. You will be confident in your ability to represent a large, premium brand, developing campaigns within Barchester’s agreed strategy, and demonstrating a clear return on investment.

Hybrid working, including working in our Finsbury Square Head office in London once a week.

NEED TO HAVE:
  • Demonstrate success in driving revenue growth through offline and broadcast media channels,
  • Experience planning and implementing campaigns to reach target demographic in localised areas.
  • Commercial thinker with ability to analyse data to drive decision making
  • Experience managing and briefing agencies, along with budget management
  • Adapt at managing multiple projects and priorities efficiently in a dynamic environment with high demands
  • Flexible to travel across the UK, but predominantly in the south of England

NEED TO DO:
  • Plan and implement localised offline marketing and broadcast campaigns
  • Run multi-channel offline campaigns to boost enquiries and reduce cost per enquiry/conversion
  • Ensure a great customer journey across all stages of the enquiry
  • Manage campaign inboxes and provide responsive support to homes on targeting and local activity
  • Maintain reporting tools with up-to-date campaign and home-level data
  • Oversee media tracking (numbers, URLs) and report monthly performance
  • Manage budgets, process invoices promptly, and flag risks or underspend

Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.

If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.
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Barchester Healthcare

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